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Posted On July 9, 2021
In an effort to cut costs, consumers in a growing number of countries are switching from expensive and complicated domestic cable services to cheaper and simpler services offered by providers from abroad.
With more than 10 billion people connected to the Internet, many people are choosing to use cheaper, less-complex, more-secure methods of communication.
The switch from domestic to international connections, dubbed cord cutting, has also led to a surge in the use of online video services such as YouTube and Netflix.
But a new study from the University of Maryland’s Miller Center for Technology and Society shows that even when you consider how much you spend on cable, there’s still an opportunity to save money on your monthly bill.
“A lot of people are looking for ways to save more money,” said Jennifer Boudreau, director of the Miller Center’s research lab, which has been studying cord cutting.
“And for a lot of these people, it’s just a matter of taking a few steps toward that.”
The study, which was released Thursday, focused on the average consumer in 25 countries, including the U.S., Canada, and Germany.
“We wanted to see how different countries fare on cord cutting compared to other countries,” Boudier said.
“How does the cost of a cable package compare to the cost you might have to pay for your own service?”
In the U., the average cost of an American household using a cable service was $100 per month, according to the study.
For example, a standard American household used $1,500 in cable service, or about $600 a month.
For Germany, the average household cost for cable services was $890 per month.
In the United Kingdom, the cost per month for a typical British household was about $1.25.
“For a lot that is an incredibly high price to pay, it does provide a sense of savings,” Boulais said.
The study was conducted with researchers from the Miller Centre’s Center for Digital Media and the National Center for Policy Analysis, which focuses on emerging technologies.
“The data suggests that the switch to cord cutting is not necessarily the end of all savings,” said Boudrieres co-author Jonathan J. Katz, a professor at the University at Buffalo’s Center on Internet and Society.
“Cord cutting is an extension of the consumer’s experience with their cable bill.
If the consumer can reduce that cost to the point where they can pay less for their cable package, that will certainly help a lot,” Katz said.
In other words, if the cost savings are not as great as people think, maybe a new cable bundle will do the trick.
The data also found that people in most of the countries that switched to cord-cutting did so for a variety of reasons.
“There was a clear preference for saving money in their own households,” Katz added.
“When people are saving money for their own needs, they are going to choose more efficient methods of communications.”
In most cases, people in countries that used cord cutting had access to the same services as people who did not.
“In a lot [of cases], the cost is very comparable, even though you’re not in a remote place,” Bounares said.
Some countries that switch to the online video service offer lower-cost service than in the U, and people who switch from cable to the internet are more likely to have access to high-speed internet.
But, for most people, they can save up to 20 percent on their cable service.
And, while some countries have tried to curb cord cutting by offering cheaper plans to people who want to upgrade, Boudrias said the research found that these programs often cost more and don’t cover all the needs people might have.