SAN FRANCISCO (AP) The National Ski Areas Association announced Thursday a $200 million deal to help Southern California resort operators transition to a cheaper cable service.
The $300 million, five-year agreement with Cox Communications was announced during a news conference in San Francisco.
The deal would also provide an incentive for Southern Californians to buy a cable box or satellite service and make the switch to Cox.
Cox has been the biggest cable operator in the country, with over 4,600 outlets across the United States.
The cable company has struggled in recent years to compete with Comcast and Time Warner Cable.
In 2016, the company posted a loss of $1.5 billion, while Cox lost $1 billion in the same period.
Cable companies have been trying to reduce costs by adding satellite and cable boxes to their packages.
The NSA said Cox would pay for the transition by extending a 3-year deal that covers Cox’s cable and satellite operations.
That agreement was previously worth about $3 billion.
The NSA also said Cox could receive $100 million in tax credits that the company said were being sought by the industry.CX, the second-largest cable operator after Comcast, has said it wants to focus on its existing customers, and is investing more heavily in its technology to support those customers.