The cable industry has been facing a crisis of credibility for some time, with several cable and satellite companies reporting that they lost billions of dollars due to subscriber losses in the last few years.
Now, some experts have warned that the crisis could soon be resolved by the cable and telecom companies themselves.
But there are also competing cable companies that are betting that they can create a viable alternative for consumers.
The cable news business is a tough business, and the industry is facing unprecedented challenges as cable and the Internet age have taken their toll on the cable companies’ revenues.
Here’s a look at how the cable industry is doing in the cable news world.
The big question is: What’s going on?
As the number of cord-cutters grows, so has the cable business.
According to the Wall Street Journal, cable subscriptions grew 9.6% in the first quarter, and more than 8.5 million new subscribers signed up for cable subscriptions last year.
That’s more than triple the rate of growth for other cable businesses like pay TV or satellite TV, and a huge jump from a year ago when the industry had seen declines of 3.5%.
In a recent report, Nielsen found that cable TV subscriptions rose 5% in 2017, up from 4.3% in 2016.
In the last five years, cable TV has become increasingly more expensive to watch.
Cable providers are now offering services with prices that are 10x more expensive than traditional pay TV packages.
And, like many other industries, they’re facing the prospect of declining profits.
“There are a number of factors that have caused cable providers to reduce their investment in the business, including the economic downturn, the rise of online video, and competition from new technologies like Netflix,” Nielsen’s Brian Wieser wrote in a report.
“In short, there are fewer people paying for cable in the United States, and that means fewer people watching.”
Cable companies have struggled to compete against online video companies like Netflix, which has become the number one provider of live TV and other content.
And while the rise in cord-cutting is a concern for the industry, there is another, even more pressing problem.
The industry has faced a severe shortage of programming.
As the price of cable has increased, so have the number and quality of original programming offered by cable and broadcast networks.
The most recent Nielsen ratings showed that only 16% of American households had access to some kind of programming during the 2016-2017 broadcast season, compared to 53% in 2015.
In fact, in 2016, the year of the worst recession in U.S. history, only 9% of Americans had access.
This is a huge problem for the cable operators and other providers of live programming.
In 2016, cable networks aired more than 1 billion hours of live television, and an estimated 90% of that content was available for free.
It’s not just programming that is available online, either.
Netflix and Amazon Prime are also becoming increasingly popular, and cable networks are finding themselves competing against each other for subscribers.
So how does this play out for cable and wireless networks?
“There is a lot of talk about cord cutting, and it’s certainly going to be a topic of discussion in the industry,” said Mike McAndrew, CEO of Xfinity, which operates NBCUniversal’s broadcast networks and CBS’ prime-time programming.
“What we do is have a very high standard of quality programming, and we’re always trying to keep that going as high as we can.”
The cord-shaving trend is a problem for all of the major cable networks, but it’s particularly acute for the smaller networks.
While they have plenty of original content, many of them rely on a limited amount of traditional programming.
This means that while there are some very popular shows and movies on television, they don’t necessarily have a strong enough audience to compete with the likes of Netflix or Amazon Prime.
Xfinite is hoping that by partnering with Netflix and others, it can create more high-quality content that will appeal to a larger audience.
“We’re going to compete on a much higher level,” McAndrew said.
“And I think what we’re seeing on Netflix is a very compelling proposition, and what we’ll be doing with other companies is working on that as well.”
So what does this mean for consumers?
In many ways, cable and other companies are not going to change much.
The problem is that there is no such thing as a cable or satellite subscription that will give you the same quality of cable programming as you get with pay TV.
That is true whether you use a cable box or a smartphone or a tablet, and is also true whether the cable is offered through a pay TV provider or a streaming service.
And as the industry struggles to find new ways to monetize live TV, that could prove to be an even more important issue for the future of the cable businesses.