Cable companies are taking a hit this year as more and more of their customers have switched to streaming services like Netflix, Amazon and Hulu.
But there’s still one thing they’re still doing well: The cable guys.
The cable industry has a $7 billion surplus, according to a report by the consulting firm Edelman, but they’ve been paying a lot of attention to cable.
In 2017, the companies spent more than $300 million on marketing, according a study by the Cable Research Group.
The cable industry’s advertising revenue jumped by $1 billion in 2017 to $3.6 billion.
That’s despite a dip in cable subscribers in 2017, which was blamed for the decline in the industry.
“Cable is a lot more profitable than other media industries, but it’s a big part of the business and you’ve got to spend a lot to get the best results,” said Chris Cates, CEO of marketing firm Edelmann.
“Cable has been a lot stronger in the last few years.”
Still, it’s not all good news for cable, which is facing a growing number of complaints from consumers over their quality of service.
Consumers are more likely to be dissatisfied with cable packages, and the number of customers switching from cable to satellite TV and other streaming services has also been on the rise.
The FCC, in its plan to replace the antiquated TVA contract, wants to limit cable companies’ ability to bundle services.
That could mean that they can’t bundle content, such as shows like the AMC drama series “The Walking Dead,” which can cost an average of $7 per month.
Cables companies argue that their bundles have made them more competitive.
In fact, the number and size of cable channels has grown substantially since the end of the previous TVA merger.
The number of cable networks grew from 19 in 2014 to 40 in 2017.
But the average cable channel is still $1.2 million a year.
The FCC wants to allow cable companies to bundle programming, which would allow them to sell more channels at lower prices.
In the meantime, cable companies are trying to avoid the regulatory headache that comes with having to pay for the best service.
Edelman said the cable industry spent $3 billion on marketing in 2017 and that the industry spent a record $7.6 million on advertising in 2017 alone.
It’s not surprising, then, that the cable guys are spending more than ever on advertising, the report found.
Edelman said that the market share of cable companies rose to 39.9% in 2017 from 31.7% in 2016.
That represents a 12.6% increase, but that’s less than the 10.2% growth seen in 2017 in the satellite TV market.
The decline in cable subscriptions is expected to continue.
Edelernt’s research found that there are 1.8 million fewer people in the United States who subscribe to cable television than there were in 2016, and that’s despite the fact that Americans are using more digital services like Amazon Prime and Netflix.
And that’s the number-one reason that Americans don’t use cable services anymore, according the report.
“The cable market is doing well, but there’s always room for improvement,” Cates said.